Get To Know Veritas Planning Advisors

At our Somerville-based firm, we believe great accounting shouldn’t be slow, confusing, or stuck in the past. That’s why we’ve built something better — a modern, cloud-based accounting experience designed around your time, your goals, and your industry.

Coworkers engaged in a discussion during a business conference

We specialize in working with service-based professionals — from doctors and attorneys to SaaS founders, restaurateurs, and marketing pros — and offer tailored financial services that evolve with your business. Whether you're looking for proactive tax strategies or smarter bookkeeping systems, we move fast, communicate clearly, and keep your goals front and center.

Our core services include:

  • Strategic tax planning and preparation

  • Bookkeeping and payroll services

  • Business consulting

  • Cloud accounting and automation

  • Retirement planning

  • Part-time CFO support

We’re obsessed with responsiveness. Our firm has a built-in system that tracks how quickly we respond to your calls and messages — and we hold ourselves to a 12-hour max response policy. You’ll never be left wondering if someone saw your email. More than anything, we’re here to be your long-term partner in growth. We combine deep industry knowledge with forward-thinking technology to help you make confident financial decisions, while freeing up your time to enjoy what matters most.

When he’s not leading the team, our founder, Jay Patadia, is probably out in nature, hiking, biking, or spending time with his family and friends. That same grounded, energetic mindset guides our work with clients: purposeful, efficient, and always moving forward.