Meet the Founder

Jay Patadia, CPA, PFS, CTC, MBA

Founder | Veritas Planning Advisors

Jay Patadia is a seasoned Certified Public Accountant (CPA) with over 12 years of experience in tax planning, compliance, and financial advisory services. He holds the prestigious Personal Financial Specialist (PFS) designation from the AICPA and is also a Certified Tax Coach (CTC), equipping him to deliver holistic and tax-efficient financial strategies for individuals, businesses, and families.

As the founder of Veritas Planning Advisors, Jay leads a multidisciplinary team delivering integrated solutions across tax planning and preparation (individual, business, trust/estate), financial and retirement planning, business consulting (including part-time CFO services), insurance solutions, and estate planning (wills, trusts, charitable giving). He is well-versed in complex areas such as multistate tax compliance, international reporting, and proactive strategies like Roth conversions, real estate tax optimization, and business structuring.

Jay's career is marked by a deep understanding of both the technical tax code and the real-world financial challenges his clients face. 

He earned his MBA in Finance from Fairleigh Dickinson University in Teaneck, NJ. With his entrepreneurial mindset and dedication to client success, Jay has built a firm that serves as a trusted partner for clients navigating taxes, finances, and major life decisions.